Online retailers in the US spent an average of $400k on AI last year

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Retail Dive 1d ago

Online retailers in the US spent an average of $400k on AI last year - Retail Dive

Quick Summary:

Despite aiming that investment at customer experience, 30% of executives told Storyblok that the tech only slightly improved the shopper’s experience.

For the foreseeable future, the industry will rely heavily on a human touch, Target CEO Brian Cornell said during the National Retail Federation’s Big Show conference.

Earlier this month, L’Oréal Groupe announced its use of Google Imagen 3 and Gemini multimodal models to help its marketers build new concepts, create storyboards and redesign packaging.