Sephora stakes its claim in skin care with multichannel campaign

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Retail Dive 1d ago

Sephora stakes its claim in skin care with multichannel campaign - Retail Dive

Quick Summary:

“Skin Obsessed” riffs on the realities of complex self-care routines and the search for reliable products.

The spots were directed by filmmaker Waititi, who has directed movies including “Thor: Ragnarok” and “Jojo Rabbit” and a number of brand commercials, including recent Super Bowl ads for Homes.com, Mountain Dew and Lay’s.

Despite Sephora’s growth, parent LVMH saw organic revenue decline 3% year over year to $21.9 billion during the first quarter, a decline attributed to double-digit softness in Asia and a 3% decline in the U.S.