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Subscribe to The MacRumors Show YouTube channel for more videos Apple's recently rumored iPhone roadmap beyond the iPhone 17 reveals a significant strategic shift in both release cadence and product positioning.
With increasing competition, an expanding lineup, and evolving manufacturing logistics—particularly the move away from China toward production in India—Apple is exploring a staggered release schedule designed to avoid marketing fatigue and maintain focus across the six main iPhone models that are expected to be on sale by the end of next year.
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